How the world of connectivity has changed our life and way of travelling
Travelling without internet seems like a legend now. We are surrounded by a generation who won’t remember the world where the internet wasn’t a part of our daily life. Today, when travelers can do anything from their smartphone it’s not surprising that their expectations for the hospitality and many other services are different to those of their parents some years ago.
Once upon a time books and agencies were integrating part of our travels, the awareness that everything was well-organized since the very beginning of our experience. There’s now a traveler who has its world in his hand and who can do anything only by clicking on a simple “Booking” tab while already having left home and maybe being on an airport lounge.
Flight bookings and tickets, hotel reservations, info on restaurants and what to do in the city, maps, tips, reviews and so on and so forth.
Recent researches demonstrate that modern hotel guests turn on wifi within 7 minutes, on average, of checking in. The foundation of any successful approach to an engaging modern traveler is connectivity, and this isn’t a small issue.
If hotels spend countless money on restaurant, spa and television experiences but ignore the internet, they risk depriving guests of the bread and butter of their professional and personal lives. In addition, we don’t have to forget that connectivity outside the hotel matters too. If it is true that the free roaming has helped the world of travelers last year, there is another important segment which needs to be helped while abroad. The need of connectivity is becoming a basic necessity as much as the bread is.
For a generation that views its smartphone as the gateway to get in touch with the entire world hopeful that in any case someone will assist them whenever they are, many things seem the basic. To give some examples, a self-checkin in the hotel or an iPad self-order at the restaurant and so on.
Moreover, exactly for this reason modern travelers are expecting to have every thing customized according to their needs. Welcoming messages or other kind of communications more often than ever before will greet customers by name, and tailor their offerings to their particular interests and aims.
It happens to think that our “privacy” is stolen but at the same time that “this is really cool”! To even get a foot in the door with these customers, hotels need more than just an incidental online presence. They need an actively thought-through strategy to manage their online footprint.
Technological solutions exist, and so do the guests that demand them. But it’s up to every hotel and any other service to put them together and move forward into the age of the digital modern traveler.